New Delhi, May 12 -- In a move to tap evolving consumer preferences for flexible and digital-first savings instruments, C. Krishniah Chetty has launched MoneyPenny, an investment-linked jewellery plan, marking its entry into the digital investment segment. The company describes the offering as a smartphone-first platform aimed at younger and digitally inclined consumers

The plan allows customers to invest starting Rs.100, with no upper limit, without any fixed instalment schedule, or penalties for irregular contributions. It is accessible via a mobile application and across the company's retail stores. It's an anytime payment, any amount, any number of instalments as their clients wish.

MoneyPenny enables accumulation based on averaged ...