Jammu, May 21 -- Narendra Modi used his uncanny marketing skill to impress Italian PM
By T N Ashok
The gift wrapped Melody chocolate seemed to sing a new jingle : Jab Melody hain, tho Meloni hain" to soft power India's diplomatic thrust into a country where a saint was crucified and a great new religion was born that swept the world with millions of followers governed by the smallest country within another country - the Vatican. In the often stiff and scripted world of diplomacy, it took a humble Indian caramel toffee to melt the internet.
When Prime Minister Narendra Modi met Italian Prime Minister Giorgia Meloni during his state visit to Italy this week, few expected the biggest diplomatic headline to revolve around a packet of Melody ...