Jammu Tawi, Aug. 31 -- Director, Food, Civil Supplies & Consumer Affairs, J&K Rajesh Kumar Shavan on Monday chaired a meeting with the representatives of the 1 Gram Jewellery Association to review the sale and advertisement of imitation jewellery being marketed under the description of "1 Gram Gold".
Taking serious note of advertisements and promotional material that may mislead consumers, the Director directed the representatives to remove, within 48 hours, all banners, advertisements and other promotional material making false or misleading claims regarding "1 Gram Gold."
It was further directed that genuine gold jewellery and imitation jewellery shall not be sold or displayed from the same premises in a manner likely to mislead consume...