Nigeria, Aug. 16 -- Pedro's appointment headlines a sweeping leadership shake-up at the NTA, with key new faces joining the top brass.

Karimah Bello steps in as Executive Director of Marketing, Stella Din takes the helm as Executive Director of News, and Sophia Essahmed becomes Managing Director of NTA Enterprises Limited.

A veteran with nearly three decades in broadcasting, sports rights, and media consultancy, Pedro brings heavyweight credentials to the role.

The Lagos-born lawyer-turned-media executive is best known as the founder of Optima Sports Management International (OSMI), the company that brought the FIFA World Cup, UEFA Champions League, and English Premier League to screens across Africa.

Pedro's global resume includes se...