Nigeria, Aug. 3 -- I was in a place recently where a lady was having an on-line presentation on Audience Analysis. She was good at it, I couldn't but focus on her presentation for few minutes.

To drive her point home on Audience Analysis, she used Lawyers as example. Before making a presentation to lawyers she said to her trainee, try to know their language, their psychology etc, reason, they are learned!.

Done with her presentation, I asked her, are you a lawyer? No I am not. Are you learned? Yes of course I am, she replied. So why did you address lawyers as learned as if the word learned is their exclusive preserve? Are they the only people learned? She felt thrown off balance. But that is how they address themselves and nobody can ch...