Srinagar, April 29 -- In this episode of Beyond The Headlines, KO's Syed Muhammad Burhan takes you inside Snowcap, the flagship dairy brand of Jammu & Kashmir Milk Producers Cooperative Limited, in a compelling walk-and-talk conversation with Snowcap Head Admin Farooq Ahmad Najar.
Established in 2004 with the support of Amul, Snowcap has played a crucial role in reviving the dairy sector in Jammu & Kashmir.
From sourcing milk directly from local farmers to delivering pasteurized milk, ghee, and curd to households, the brand has become a backbone of the region's dairy economy.
As we walk through the facility and unpack the journey, challenges, and future of Snowcap, this episode highlights how a cooperative model is empowering farmers and...