Srinagar, April 24 -- Jammu-Manoj Sinhaon Friday said a "collective force" has risen across Jammu and Kashmir against drug abuse, as he launched the 'Drug-Free J&K Campaign' in Reasi and called for a sustained, society-wide movement to eliminate narcotics.

Addressing the gathering, the Lieutenant Governor said that in just 12 days of the ongoingNasha Mukt Jammu & Kashmir Abhiyaan, communities, enforcement agencies and institutions have shown a unified resolve to tackle the menace. He stressed that the campaign must evolve into a "historic movement" rooted in homes, schools, mohallas and villages, driven by open and honest dialogue.

"Mothers and sisters are the moral bedrock of our society and with their support, this cancer will be cure...