Srinagar, Sept. 1 -- By Dr. Aditya Rathi

The BJP's decision to replace Amit Malviya, who led its digital operations for more than a decade, with Deepak Mhaskey looks like an organisational change.

But the larger significance lies elsewhere.

The party appears to recognise that India's political internet has changed, and the communication system that worked so effectively through much of the Modi era may no longer produce the same political effect.

The BJP once understood digital politics with unusual precision. It mastered speed, amplification, message discipline and the creation of political narratives.

Its IT and social media machinery became one of the most formidable communication networks in Indian politics, helping the party def...