Srinagar, April 20 -- The Omar Abdullah government has launched a novel 'Know Your Artisan' programme to promote Kashmir's rich handicrafts and handloom heritage. It is aimed at strengthening 'Brand Jammu and Kashmir' across the globe. What stands out is the government's new initiative of live demos under the 'Try Your Hands' segment. It provides an immersive experience to the visitors and tourists so that they feel the hard work of artisans and the back-end processes involved in making such niche crafts. This will not only give a boost to the handicrafts sector but will also push tourism. Tourists who visit the Kashmir Haat will have an opportunity to try their hands at weaving shawls and other handicrafts.  More than...