Bangalore, Oct. 1 -- Blending strength, culture, and celebration through on-ground experiences, festive packs, and digital engagement with consumers ~

Tata Tea Chakra Gold, one of South India's most loved and trusted tea brands, is celebrating the spirit of Dasara in Karnataka through its first-of-its-kind festive consumer activation that seamlessly integrates, cultural on-ground engagement, digital innovation,along with special festive packs for an immersive consumer experience.

This year, Tata Tea Chakra Gold celebrates Dasara through astriking 20-foot installation near the iconic Mysuru Exhibition Grounds, positioned at the heart of the city. Crowds are drawn to an engaging interactive drum which when played, sets off waves of LED li...