Jeremy Medjana, June 6 -- Before Victor Wembanyama played a single minute of the 2026 NBA Finals, his agent had already turned down millions of dollars on his behalf. Not once. Repeatedly.

the soda companies all wanted him. Coca-Cola, others. Wembanyama said no to all of them. Medjana's explanation was blunter than any rejection letter: "He doesn't want to kill the kids."

That line, delivered mid-Finals, lands differently against the backdrop of what's actually at stake commercially for Wembanyama right now. According to ESPN's Shams Charania, his Nike contract is set to expire later this year. He will be a free agent - not on the court, where the Spurs trail the New York Knicks 0-2 in the championship series, but in the boardroom, wher...