New Delhi, June 17 -- Brand New Day, transforming Galaxy devices from background props into key elements of the film's narrative while launching an ambitious fan experience that extends beyond the movie theater.

The technology giant announced a global partnership with Sony Pictures' upcoming Spider-Man blockbuster, confirming that several Samsung Galaxy devices will play visible roles throughout the film. More importantly, the company is bringing an in-universe tool called the Spidey Tracker into the real world, creating an interactive campaign designed to keep fans engaged throughout the summer leading up to the movie's release.

The partnership represents one of Samsung's most significant entertainment tie-ins in recent years and signa...