NEW YORK, June 6 -- The number that keeps changing is the one at the bottom of the StubHub listing. On Thursday afternoon, a seat in the upper bowl of Madison Square Garden for Monday's Game 3 of the NBA Finals cost $7,142. By Friday afternoon, before Jalen Brunson hit his go-ahead free throw, it had risen to $9,130. By the time Victor Wembanyama's buzzer jumper missed the rim and the Knicks held a 2-0 series lead, the floor had moved again - to $11,736.

What was already the most expensive game in NBA Finals history has become something closer to a financial event. According to Gametime data, the get-in price for Game 3 between the New York Knicks and the San Antonio Spurs now exceeds what it cost to enter Super Bowl LVIII four days befo...