New Delhi, July 30 -- SAN FRANCISCO - For the better part of a decade, the living room streaming war had two clear contenders, and Google was watching from the sidelines. Roku built the market from scratch. Amazon Fire TV claimed a substantial portion of households by bundling itself with Prime. Google TV, still carrying the weight of a confusing rebrand from Android TV, was the platform that kept shipping without generating headlines. A new survey from Hub Research, reported by 9to5Google, suggests that approach has quietly paid off.

Google TV, measured together with the older Android TV platform it replaced, now holds 14 percent of the U.S. streaming operating system market. Roku leads with 37 percent. Amazon Fire TV sits at 17 percent...