New Delhi, June 23 -- Fire-Boltt, one of India's most recognizable wearable technology brands, is preparing to enter the smartphone industry, marking a significant shift in strategy for the company that built its reputation on smartwatches, audio products, and connected devices. Multiple reports indicate that the brand is gearing up to launch its first smartphones in India under a new sub-brand called "Boltt", with the debut lineup expected as early as July.

The move could inject fresh competition into India's crowded smartphone market, particularly in the sub-Rs.20,000 segment where brands such as Xiaomi, Realme, Samsung, Motorola, Lava, Poco, and emerging challengers continue to battle for market share. According to industry reports, F...