New Delhi, Oct. 17 -- Apps that enable AI image abuse face more explicit prevention and removal duties under Apple's revised App Store rules. The changes address both nonconsensual intimate imagery and developers who hide harmful capabilities until after an app passes review.

Apple announced the revisions on October 16, describing them as a strengthening of existing protections rather than a first-time ban. Guideline 1.2 now expressly includes nonconsensual intimate imagery generated with AI among the material apps must proactively prevent and remove.

That wording puts responsibility on the platform, not solely on the person targeted to complain after an image circulates. Apple says inadequate safeguards, or a failure to remedy violatio...