New Delhi, June 26 -- CUPERTINO, California - The MacBook Air that sold for $1,099 on Wednesday costs $1,299 today. The 14-inch MacBook Pro jumped $300 to $1,999. The Mac Studio climbed $500 to $2,499. The increases went live across Apple Inc. AAPL's online store Thursday morning, moving without announcement pages or press events. It is the kind of quiet, comprehensive repricing that signals a company which has concluded it can no longer absorb what is happening to its supply chain.

the AI data center industry is consuming dynamic random access memory at a rate that has overwhelmed the capacity of the three major manufacturers that supply it. Prices for DRAM, according to TrendForce, an industry tracker, rose as much as 98 percent in the...