New Delhi, Nov. 11 -- Aman Group has launched ATMA, a luxury hospitality brand developed around sport, recovery and wellness, with Novak Djokovic joining as global partner and Miami announced as its first destination.

The group announced the brand on November 10, extending its existing relationship with the tennis champion into a business focused on what it calls performance living. Djokovic will lead the development of longevity, nutrition, racquet-sport and wellness programming, according to the company.

The announcement puts the hospitality group behind Aman and Janu into a more explicitly sport-led segment of luxury travel. Rather than treating fitness facilities as an addition to a hotel stay, ATMA places training and recovery at t...