India, Nov. 3 -- Smartphone buyers do not all want the same thing. Some want a battery that lasts longer, others care more about the display and camera, while a growing set of buyers may be looking towards 5G. Karbonn is building its latest smartphone range around these different priorities.

The company has launched the Karbonn Rebel Smartphone Series, comprising Rebel, Rebel Pro and Rebel 5G. The first two models will be available as Amazon Specials, while the 5G model is expected to arrive later. The approach is simple: offer different feature combinations instead of asking buyers to pay more for a single idea of premium status.

The standard Karbonn Rebel is built around battery endurance. It packs a 7,000mAh battery, a 6.75-inch HD+ ...