India, Sept. 9 -- For the first time in India, Dyson has a retail presence designed entirely around touch, feel, and trial. Vijay Sales has opened the country's first Dyson shop-in-shop inside its flagship Sector 29 store in Gurugram, a 200-square-foot space where technology is not just displayed but actively put to the test.

The store reimagines how premium devices should be experienced. Visitors can vacuum different floor types, see air purifiers in action, or try styling tools before making a purchase. "Premium technology must be experienced, not merely displayed," said Nilesh Gupta, Director at Vijay Sales, highlighting how demonstrations now matter as much as specifications.

For Dyson, the launch signals a strategic push into India...