India, Aug. 28 -- Brother International India is eyeing a strong festive quarter this year, projecting a 30 per cent surge in sales across its portfolio. The company expects the momentum to come from renewed consumer enthusiasm, deeper digital adoption, and aggressive promotional campaigns.

The festive season remains the most critical buying cycle for India's consumer electronics market. Brother is positioning itself at the centre of this wave, focusing on home office products and tech-enabled lifestyle categories.

Demand is expected to rise across key technology segments, including smart home upgrades, wearables, and premium entertainment devices. The company believes Indian households are ready to invest in more connected and future-r...