New Delhi, June 29 -- A dairy farmer living at his farm and managing 10 acres of own land and another 200 acres on lease, Fateh Singh began his dairy journey in 2016 with just 50 animals (40 buffaloes and 10 cattle). "Like many small dairy farmers, I initially depended on middlemen to sell milk. However, I always believed that real profit lies in quality, genetics and direct connection with customers," said Fateh Singh.

A major turning point came in 2020, when Fateh Singh decided to break free from middlemen and started selling milk directly to consumers in Zirakpur and Panchkula. The move increased his profits and helped him build trust with customers who valued purity and quality.

"With scientific guidance from Krishi Vigyan Kendra (K...