Tanzania, Aug. 3 -- Kampala. As East Africa's creative economy gathers momentum, Ugandan entrepreneur Julius Kyazze believes Tanzania has become one of the region's most important markets-not only for its thriving entertainment industry but also for its growing influence in shaping the future of African creative business.

Known as the co-founder of Uganda's Swangz Avenue, Mr Kyazze says Tanzania's success in music, film and digital content has positioned the country as a strategic hub for regional collaboration rather than simply another neighbouring market.

That thinking has informed the expansion of Live54+, the pan-African creative ecosystem he now leads, with Dar es Salaam serving as one of its operational hubs.

"Tanzania has shown...