Tanzania, June 26 -- Dar es Salaam. Digital financial services provider Mixx, in partnership with electronics brand Hisense has announced that it has already awarded more than Sh35 million in prizes to winners of its ongoing World Cup-themed promotional campaign as it seeks to boost the use of digital transactions across Tanzania.

The campaign, titled "Kila Muamala ni Bao la Ushindi," continues to gain traction nationwide, with more than 50 winners already benefiting from cash rewards and a variety of Hisense electronic products since its launch.

Speaking yesterday, Mixx Commercial Director James Sumari said the initiative, which began on May 2, 2026, is designed to reward customers while encouraging greater adoption of the Mixx Super A...