Tanzania, July 23 -- Dar es Salaam. For decades, a newspaper arriving at a doorstep or a copy picked up from a roadside vendor defined how many Tanzanians started their day with news.

Today, that first source of information is increasingly becoming a smartphone.

The shift in how people consume information has forced media organisations to rethink their traditional models, and Mwananchi Communications Limited (MCL) is among the companies leading the transition by moving from a print-focused organisation to a digital-first content provider.

Speaking during the Power Breakfast programme on Clouds FM radio station today Thursday July 23, 2026, MCL Executive Editor Mpoki Thompson said the changing habits of audiences had made digital transf...