Tanzania, July 8 -- Dar es Salaam. A new study has raised concerns over the growing influence of social media personalities on investment decisions among Generation Z, warning that while digital platforms have widened access to financial knowledge, they may also expose young investors to risky and unqualified advice.

The study, conducted by researchers Hamza Hussein Malombe and Furaha Kowero of the University of Dodoma (UDOM), highlights how financial influencers, commonly known as "finfluencers", are increasingly shaping how young people approach investing in Tanzania and other emerging markets.

The findings come at a time when social media platforms such as TikTok, Instagram and YouTube have become primary sources of information for y...