Tanzania, May 31 -- Dar es Salaam. Mixx has awarded prizes to the first winners of its "Kila Muamala ni Bao la Ushindi" campaign, as the digital financial services platform ramps up excitement among football fans ahead of the Fifa World Cup.

The campaign, launched in partnership with Hisense under the theme "Every Goal Counts," rewards Mixx users for conducting daily transactions through the platform, with participants standing a chance to win cash prizes, electronic appliances and an all-expenses-paid trip to the World Cup.

Speaking during the prize-giving ceremony, Mixx Head of Brand and Communications, Anisah Mamuya, said the promotion was designed to tap into Tanzanians' passion for football while encouraging greater use of digital ...