Dubai, April 18 -- On the sidelines of World Travel Market Africa (WTM Africa), Emirates and Wesgro have signed a Memorandum of Understanding (MoU) aimed at stimulating inbound tourism to Cape Town and the broader Western Cape. Wesgro is the official tourism, trade, and investment promotion agency for Cape Town and the Western Cape.

The agreement was formalized by Afzal Parambil and Wrenelle Stander at the Emirates stand during the event. Under the MoU, both parties will collaborate to promote the destination across key growth markets, including the GCC, Far East, India, and other strategically identified regions.

The partnership will focus on joint marketing initiatives to highlight the Western Cape's rich blend of natural beauty, cult...