Bangladesh, July 22 -- Canva's General Manager for the Middle East, North Africa, Afghanistan, and Pakistan, Ahmed Iqbal, outlined the proposal in a LinkedIn post on July 20, saying the company wants to engage PIA's leadership on the idea.

According to Iqbal, the initiative would cover a new logo, brand guidelines, aircraft livery, and a relaunch marketing campaign for the airline. He described it as a chance to help restore public confidence in the national carrier.

Calling it a project "designed by Pakistanis, for Pakistan," Iqbal said Canva was ready to commit significant prize money for the contest.

He pointed to PIA's history as a pioneer of regional aviation and said the airline was entering a new phase in 2026, adding that publ...