India, July 3 -- The Okta Study reveals Indian consumers demonstrate a complex relationship with AI and are more willing to share sensitive data with company AI agents compared to global averages

Indian consumers continue to rapidly adopt digital technologies while navigating unique challenges in trust and security, reveals the 2025 Customer Identity Trends Report from Okta, The World's Identity Company. The global study, conducted by Statista, surveyed 6,750 consumers across nine countries, including 750 from India, to explore evolving online identity behaviors.

Passwords Still Rule, While Biometrics Gain Ground

India's digital engagement is soaring, with over 30% of respondents logging into ten or more personal online accounts monthl...