India, July 24 -- The technology channel ecosystem is undergoing a fundamental transformation. As enterprises accelerate their adoption of AI, hybrid infrastructure, cloud platforms, and as-a-service models, partners are facing a new set of challenges - intensifying price competition, declining margins, changing customer expectations, and the urgent need to move beyond traditional hardware-led selling. In this rapidly evolving environment, profitability will depend not merely on transaction volumes but on the ability of partners to deliver differentiated solutions, build specialised capabilities, and become trusted technology advisors.

Recognising this shift, Lenovo is strengthening its channel strategy with a sharper focus on partner s...