Hyderabad, May 10 -- Tollywood is going through one of its toughest phases as theatres across Andhra Pradesh and Telangana continue to witness very low footfalls. Even Fridays, which were once packed with movie lovers, are now looking empty. Trade experts and exhibitors say the biggest reason is the lack of exciting star hero releases and weak content from recent films.

Why Are Telugu Audiences Not Going to Theatres?

According to industry circles, Telugu audiences still love watching movies on the big screen, but only when a film creates strong excitement. In recent weeks, none of the new releases managed to generate that buzz.

The ongoing summer heat and IPL season have also affected theatre attendance. However, exhibitors believe the...