Mumbai, Aug. 6 -- Shah Rukh Khan does not need a film release to rule the headlines. Proving yet again why he is called the King of Bollywood, SRK has overtaken cricket superstar Virat Kohli to become India's most valuable celebrity brand for 2025.

According to Kroll India's Celebrity Brand Valuation 2025 report, Shah Rukh's brand value stands at a whopping USD 177.9 million, which is approximately Rs 1,691 crore. The actor jumped from the third position in 2024 to claim the top spot this year.

However, Virat did not directly slip to second place. Ranveer Singh retained the No. 2 position with a brand value of USD 162.9 million, while the former Indian cricket captain dropped to third with USD 158.4 million.

The rankings are based on f...