Hyderabad, July 2 -- For Hyderabadis, biryani is never just food. It is an emotion, a weekend ritual, a family celebration, and sometimes even the answer to every craving. Every locality has its own favourite biryani spot, and every Hyderabadi has a strong opinion on where the best plate is served. In a city where legendary names have ruled for decades, launching a new biryani is no easy task.

Yet, new players continue to enter the market with the hope of earning a place on Hyderabad's ever-growing biryani map. The latest to do so is Aazebo, a name that has already built a loyal following for its mandi, Ramzan specials like haleem, suhoor and iftar thalis. After making its mark in the mandi segment, Aazebo has now officially stepped into...