Mumbai, Aug. 1 -- The buzz around Shah Rukh Khan's King is getting bigger, and this time, it isn't about its cast or action sequences. The film is reportedly eyeing a massive deal for its music rights even before arriving in cinemas.

According to industry buzz, several major music labels are competing to acquire the album, with the bidding reportedly reaching nearly Rs 50 crore. If the deal goes through at the quoted price, King could become one of the biggest music deals for a single Hindi film in recent times.

The film's music has been composed by Sachin-Jigar, whose recent chartbusters have seemingly made the album an even hotter property. However, negotiations are still underway, and the final buyer has not yet been confirmed.

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