Hyderabad, July 10 -- If you are a fan of all things Korean and have built your social media algorithm in a way that takes you on a trip to Seoul at every scroll, you might be well-versed with every trend that takes over the country. One specific trend that has been especially fascinating is the Korean Ice Cup. In every reel, you see a hand reach into a freezer, pull out a plastic cup packed with ice cubes and fill it with a brightly colored liquid.

Well, intense FOMO and the global transformation of Hyderabad have finally brought this micro-trend to the city, and it's blowing up. So, now Knowledge City is seeing lines of content creators and K-culture enthusiasts outside its Q-Mart Convenio.

The Korean trend that has caught Hyderabad i...