Hyderabad, March 13 -- "Kashmiri chudiyan lene chale?"

If you have been scrolling through Instagram lately, chances are you have read this line more than once. Paired with videos of golden bangles that jingle softly with every movement, this phrase has turned Kashmiri bangles into one of the most talked-about Eid accessories this year.

Well, Hyderabad's bazaars are seeing the effect of this trend firsthand. The crowded lanes of Laad Bazaar, as well as jewellery counters in upscale neighbourhoods like Banjara Hills, are stocked with these bangles to meet the demand sparked by viral reels.

The story behind Kashmiri bangles

Unlike the traditional glass bangle stacks or lac bangle sets often worn in Hyderabad during Eid, Kashmiri bangles ...