Hyderabad, Nov. 5 -- Luxury fashion house Prada has once again taken social media by storm and this time, it's not for a handbag or a runway outfit. The brand is selling a crochet safety pin brooch priced at a jaw-dropping 775 USD that is Rs.69,000, leaving Indians amused, confused, and totally entertained.

The so-called "safety pin brooch" is a simple metal pin wrapped in colourful crochet thread, finished with the signature Prada logo charm. While it's being marketed as a high-fashion accessory, Indians can't help but compare it to the humble pins found in every household sewing kit available for Rs.10 a dozen.

Internet in a laugh riot

As soon as the product hit the spotlight, the internet turned it into a meme fest. One user wrote, ...