Hyderabad, May 22 -- For decades, "visiting Hyderabad" has been practically synonymous with pulling up a chair at Paradise Biryani. Now, the iconic brand is making sure you do not even have to board a flight to get a taste of its legendary legacy as it plans to expand across India.

Paradise Biryani has announced an aggressive national expansion blueprint to open approximately 100 new outlets over the next three years, scaling its current footprint of 57 locations to an impressive 150-strong network.

The strategy relies heavily on a newly optimised, omni-channel store format designed to balance traditional dine-in elegance with high-volume digital delivery channels seamlessly. As Abhik Mitra, MD and CEO of Paradise Biryani, notes, the ul...