Hyderabad, Aug. 5 -- When someone says they're heading to the gym, you probably think of treadmills and dumbbells. But what if the workout was for your face instead? That's exactly what FaceGym, now open at Tira Beauty in GVK One Mall, Hyderabad, offers.

The UK-based facial fitness brand has officially entered India through Reliance Retail's beauty platform, Tira, introducing an entirely new category that blends beauty, wellness and fitness.

What Exactly Is a FaceGym?

FaceGym is built on a simple idea: if you train your body, why not train your face too? Unlike traditional facials, these are non-invasive facial workouts designed to lift, tone, sculpt and de-puff the skin in around 35 to 45 minutes.

The treatments use high-performance ...