Hyderabad, July 16 -- There is a dessert war brewing in Hyderabad.

No, it is not about qubani ka meetha or double ka meetha. It is not even about who makes the best apricot delight or which legacy bakery serves the butter Osmania biscuit.

Instead, a high-octane, diary-drenched war is playing out under the neon glow of the city's busiest food areas. If you step onto the streets of Tolichowki or Gachibowli post-dinner, you will see double-parked cars and crowds eagerly waiting for something entirely different: Egyptian-style milk cakes, cheese bombs, Salankatia and loaded Koshary cups.

Hyderabad has officially entered its "Laban" era.

Hyderabad's new obsession with Egyptian desserts

The city has seen its fair share of Arabian desserts ...