Hyderabad, Sept. 25 -- Hyderabad businessman Sama Praneeth Reddy won the famous Balapur Ganesh laddu prasadam for a record Rs 39 lakh at the auction held on Friday, September 25.

Reddy, who recently returned from the United States and is a resident of Vanasthalipuram, has started his business under the name Urban Groups.

Hyderabad's Balapur Ganesh laddu auction history

The Balapur Ganesh laddu auction has been held since 1994. Local farmer Kolan Mohan Reddy won the first auction that year with a bid of Rs 450.

The bidding amount gradually increased over the years. The auction crossed Rs 1 lakh in 2002. In 2015, it reached Rs 10.32 lakh.

In 2019, the laddu was auctioned for Rs 17.60 lakh.

No regular auction in 2020

The regular aucti...