Hyderabad, July 1 -- Hyderabad's love for all things Korean is only growing. From K-dramas and K-pop to Korean food, the city has embraced the Hallyu wave like never before. Now, that craze has found a new address with the arrival of Korean-style karaoke, bringing yet another slice of South Korea's entertainment culture to Hyderabad.

South Korea's popular private-room karaoke culture has arrived in the city with Noraebox in Sainikpuri. Launched on May 26, 2026, the venture was founded by sisters Pooja Chavali and Gowri Chavali and is completely bootstrapped with funding from their mother, Bindu Chavali.

In a conversation with Siasat.com , Pooja shares the story behind the city's newest karaoke destination.

Q. When did Noraebox open?

P...