Hyderabad, May 17 -- Ram Charan's upcoming pan-India film Peddi is already creating massive hype even before its trailer launch. Directed by Buchi Babu Sana, the film has become one of the most talked-about Telugu releases of the year thanks to its strong pre-release business and growing expectations among fans.

The makers are now gearing up to launch the official trailer on May 18 at a grand event in Mumbai. A special song featuring Shruti Haasan is also expected to release on May 23 as part of the aggressive promotional campaign.

Peddi Breakeven Target

According to trade reports, Peddi has reportedly done around Rs. 165 crore theatrical business across Andhra Pradesh and Telangana. The film's Telugu breakeven target is said to be aro...