New Delhi, Oct. 14 -- India's tourism industry is rapidly emerging as a key economic driver, with a record of Rs 2.3 lakh crore in foreign exchange earnings in 2023 and ranking 8th in global tourism rankings.

The country is turning its temples, towns, festivals, and landscapes into revenue generators, with mega-events like Maha Kumbh 2025, digital tie-ups with global platforms like Netflix, and a strategic domestic push through campaigns like 'Dekho Apna Desh'.

The plan is to place India among the world's top four tourism economies within the next decade, focusing on infrastructure upgrades, brand partnerships, and heritage revival.

India's Ministry of Tourism (MoT) is collaborating with Netflix to promote Indian destinations, focusing...