New Delhi, Sept. 29 -- Hindustan Petroleum Corporation Limited (HPCL) received the ET Brand Equity Martech+ Award 2025 in New Delhi for its HP Pay 'Fuel Fest' campaign, recognized for its innovative digital engagement and customer-centric marketing.

Conducted in May-June 2025, the campaign involved collaboration among HPCL's Retail and Marketing teams and utilized insights from MoEngage to enhance customer experience across retail zones. Director-Marketing, Amit Garg, emphasized the campaign's focus on customer-centric innovation.

The Martech+ Awards, established by Economic Times Brand Equity, honor companies leading in marketing technology and customer service within the fuel retail sector.

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