India, Sept. 26 -- Rapper Young Thug is launching Primal, a new creative holding company focused on building businesses with some of the most influential artists, athletes, and creators in culture.
Rather than operating as a traditional management company, agency, or endorsement platform, Primal will work alongside talent to create new IP, acquire existing businesses, invest capital, build infrastructure, and scale ventures into meaningful standalone companies.
"I'm bringing up a new generation of founders. I want talent to build, own, and keep the upside. Ownership over endorsements," Young Thug said. He added, "At the highest level, talent has always created value. Primal is about creating the structure for the talent to own more of tha...