India, Aug. 25 -- NielsenIQ (NIQ), has announced an extended and enhanced collaboration with Sally Beauty, a specialty-beauty retailer.
As part of this multi-year agreement, NIQ will remain Sally Beauty's exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty's consumer insights as the panel provider of record.
"At Sally Beauty, we are committed to staying at the forefront of beauty retail," said Bryan DeYoung, Senior Vice President of Merchandising Operations and Global Sourcing at Sally Beauty. "This enhanced partnership with NIQ strengthens our ability to drive innovation, collaborate with our brand partners, and deliver value to the professional and at home beauty communities we se...