India, July 10 -- Netflix, Inc. (NFLX) is exploring live TV channels and streaming bundles as it works to maintain viewer engagement amid signs of decline, the Wall Street Journal reported citing people familiar with the matter.
The streaming service is considering new strategies to compete with rivals and keep subscribers interested in its platform.
As per the report, Netflix executives, during the company's annual business review, have discussed adding themed live channels that would stream shows or films organized by genre. Additionally, the company is exploring bundling other streaming subscriptions, including Peacock, into its service. Prime Video and Apple TV+ have already adopted similar add-on strategies.
The company faces viewer...