India, Aug. 18 -- MSNBC is preparing for its most significant transformation since its founding, unveiling plans to rebrand later this year as MS Now while retiring the storied NBC peacock logo. The move comes as Comcast spins off its portfolio of cable channels into a new publicly traded company, Versant.
In a memo to staff, Versant CEO Mark Lazarus said the rebranding is intended to "accelerate the distinction" between MSNBC and NBC News, whose overlapping identities have long created confusion.
MSNBC President Rebecca Kutler reassured employees that the network's editorial mission will remain unchanged. "While our name will be changing, who we are and what we do will not," she wrote, emphasizing the channel's ongoing commitment to fact...